Give Yourself the Location Advantage by ESRI: The Location Advantage is a free, instructor-led massive open online course (MOOC) that will be offered by Esri for the first time in May 2015. The course lasts six weeks and requires two to three hours of study per week. Weekly course sections consist of a video introduction by the course host, a 10-minute video lecture by an Esri staff member, a video demonstration, a hands-on case study exercise, a quiz, a class poll and discussion, and supplementary resources. Students receive free access to Esri’s cloud-based location analytics platform during the course. A certificate of completion will be awarded at the end of the course.
Course Objectives
- Learn how location information can help businesses question, analyze, interpret, and visualize data, enabling more informed decisions
- Learn to apply geospatial technology to business functions including market planning, site analysis, marketing, and supply-chain and risk management
- Explore case studies that demonstrate how location information can be applied to key performance indicators
- Learn how spatial analysis helps organizations decrease costs, increase revenue, and reduce risk Recommended Background
- Current business school students and recent graduates (BS and MBA)
- Anyone interested in applications of geospatial technologies in business
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